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Skignz augmented reality signposts

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In keeping with Birmingham’s status as the most entrepreneurial city outside London, new augmented reality technology is being demonstrated around the location of the Conservative Party conference in Broad Street.


Skignz Limited (, in conjunction with Marketing Birmingham, Birmingham City University, Greater Birmingham Chambers of Commerce Group and Birmingham Airport, has placed information and objects to allow smartphone and tablet users to access useful signposts in the sky by downloading the award winning and amazingly small skignz app.  Its file size is only 1mB on a mobile device and is available on IOS and Android.

Skignz founder, Si Brown, a regular speaker across the world for the Britain is GREAT campaign, commented “4 out of 5 people born after 1996 can’t read normal 2D maps, so skignz (pronounced “skines”) wants to use geolocation to combine maps and search.  Up to now, augmented reality has presented itself as image recognition or through gaming with Pokémon GO, but we believe that information can be presented visually so much better and make AR useful to everybody.  The Birmingham business community have been extremely supportive in the continued development of skignz.”

The technology has recently been used at the Rio Olympics and by global names such as Coca Cola, Warner Music and HBO. 

To download the app, simply visit or scan the QR code here

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